Discovery

Discovering The Business Growth Lab

Wendesday's 8pm EST

The goal of this workshop is to give members a space to learn, discuss how to apply tools and strategies that improve business performance.

Members can explore topics such as business planning, leadership, operations, marketing, sales, team building, financial management, productivity, and personal development. The focus is not just on learning ideas, but on helping others understand how to use those ideas inside their own business.

There are two main contexts for “discovery” in real estate:

Property Discovery:

This involves gathering all relevant details about a property before purchase or marketing. It includes due diligence, inspections, title research, understanding financials, and uncovering any hidden risks or opportunities.

Investor Discovery (most relevant to investor focus):

This is the deep process of understanding your potential investors’ backgrounds, motivations, fears, goals, and decision-making criteria.

In the MyPLace framework, discovery means asking structured, emotionally resonant questions—like surfacing their “Last Straw Moment”—so you can empathize, resonate deeply, and ethically align your opportunity with what matters most to them.

This discovery process is foundational for building trust and crafting messaging that truly moves Real Estate and emotionally aligned investors.

1. Welcome and Business Growth Focus

The session begins with a quick introduction to the weekly topic. The moderator explains what the group will focus on and why it matters for business growth.

2. Member Check-In

Members can briefly share what they are currently working on in their business.

  • What is one business win from this week?

  • What is one challenge you are facing right now?

  • What area of your business needs more structure?

  • What support or feedback would help you move forward?

This helps make the workshop interactive and relevant to what members are actually experiencing.

3. Short Training Segment

The moderator teaches a focused lesson on the weekly topic.

4. Tool or Strategy Breakdown

Each session can include one tool, framework, or strategy members can use immediately.

Examples include:

  • Weekly business scorecard

  • Goal-setting worksheet

  • Team meeting agenda

  • Client follow-up checklist

  • Sales process map

  • Lead tracking sheet

  • Delegation framework

  • Time-blocking planner

  • Marketing calendar

  • Customer journey map

5. Live Business Problem Solving

Members can bring real challenges from their business and get feedback from the moderator and group.

Examples:

  • “I am getting leads, but not enough conversions.”

  • “I feel like I am doing too much myself.”

  • “My team keeps making the same mistakes.”

  • “I need a better follow-up system.”

  • “I want to grow, but I do not know what to fix first.”

  • “I need help organizing my business operations.”

  • “I am struggling to stay consistent with marketing.”

The moderator helps break down the problem, identify the real issue, and suggest practical next steps.

6. Action Plan

Before the session ends, members choose one action step to complete before the next workshop.

Examples:

  • Create one SOP for a repeatable task

  • Review business numbers for the week

  • Update the lead follow-up process

  • Schedule a team meeting

  • Create a simple marketing calendar

  • Build a list of tasks to delegate

  • Improve one part of the sales process

  • Set three measurable goals for the month

Have Questions Before You Join?

Pick a time that works for your schedule, and we’ll be happy to speak with you.

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